The challenge was to present the Meshroom S V2 as both functional and aspirational, emphasizing hardware flexibility while staying true to SSUPD’s established identity.
We placed the build in a total white environment to align with SSUPD’s minimal visual style and brand guidelines. Our research showed that users of small form factor cases valued compactness and tidiness above all else. To reflect this expectation, we commissioned a custom set of power supply cables, ensuring a tight and organized setup. This approach allowed us to visually communicate the case’s full potential. The final imagery was shared on both our media channels and SSUPD’s official platforms, resulting in doubled engagement and broader exposure.
With Meshroom S V2 we wanted the images to feel simple and honest, showing the case in the kind of setup people would actually build. The result was a series of photographs that kept the focus on compactness and clarity, without losing the character of SSUPD’s design.
The project showed how attention to small details, like custom cables and clean setups, can change the way a product is perceived. Sharing the results across both our channels and SSUPD’s gave the work greater reach and engagement, adding value to the overall launch.
Next projects.
(2016-25©)
