The challenge was to portray design and research as a unified element across multiple mediums — from photography and videography to graphic systems and social media management. The task wasn’t simply to create visuals, but to define a repeatable set of design rules that could evolve across platforms while remaining consistent and recognizable.
The visual starting point was photography — its shadows, gradients, and layers of transparency. We wanted the material itself to become part of the concept, which is why we turned to opalino, a type of frosted acrylic that allows light to pass through while dissolving details. This became a metaphor for the digital world: just as the acrylic’s grain diffuses light, pixels diffuse data and imagery, reshaping how information is perceived. From there we developed a scalable brand system, capable of adapting fluidly to both digital and physical contexts. This framework now informs everything from the Opalino website and social channels to branded merchandising and internal documentation.
This project became the blueprint for Opalino Studio and the Opalino Brand. It established a foundation where creative expression is not only consistent but strategically aligned with growth.
By embedding research and design thinking at the core, the project defined a method: a visual and physical language where aesthetics, research, and strategy meet, bridging digital and physical worlds.
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(2016-25©)
