The global challenge was to create a unified visual style that could sustain the brand across multiple platforms, while aligning with Mountain’s existing identity and ambitions for growth.
At the beginning of our work together, the brand’s social imagery lacked cohesion and consistency. Our approach focused on structuring a stronger visual system and strategy: competitor research in the PC peripherals market, defining content directions, and improving the overall quality of output. This translated into product photography, promotional graphics for the website, video campaigns, and printed materials for trade shows and events. Over three years, we supported five major product launches, each receiving strong feedback from both the company and its community.
The collaboration with Mountain became a strategic turning point in its brand communication, aligning visual output with long-term objectives and reinforcing its presence across digital and physical platforms.
The brand experienced measurable growth: increased followers and engagement, viral video performances, and an overall stronger perception among consumers, stakeholders, and competitors.
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(2016-25©)
