The main challenge was to communicate features that are highly experiential — easy to feel in real life, but difficult to represent visually.
To achieve this, we used music and rhythm as a narrative device, pairing different effects with specific gaming scenarios to convey performance and immersion. The photoshoot explored multiple directions: stylized graphic posts as well as casual, everyday settings where the keyboard could be experienced in a relatable way. Another important challenge was working within Corsair’s established brand identity while adapting it to our studio and temporary sets, ensuring consistency without losing creative flexibility.
The Corsair K70 PRO TKL RGB campaign became an opportunity to experiment with storytelling in both motion and still formats, translating technical performance into an accessible and engaging visual language.
Through video, photography, and design, we turned complex features into relatable experiences, strengthening the keyboard’s launch presence while staying aligned with Corsair’s brand identity.
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(2016-25©)
